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TCU Publications

Identifier: RU-071

Scope and Contents

This collection is made up of three separate Texas Christian University magazines that document the Neeley School of Business, Graduate Research, and overall updates of TCU. The Neeley School of Business magazine, titled Neeley or previously named Business Advantage, is the first series that is documented from 2001-20019. The second series, Endeavors, documents academic research and spans from 2007-2021. The third series, TCU Magazine or previously titled TCU Today, and dates from 1952 to 2021.


  • Majority of material found within 1952 - 2020


Biographical / Historical

The Neeley Magazine, first known as Business Advantage, was first published in 1998. Neeley magazine is printed two times a year by the Neeley School of business; this magazine highlights MBA Students, specific Professors, and keeps track of Alumni's and their careers and businesses in a section they call "Class Notes". By Spring 2006 the magazine switched names from Business Advantage to Neeley Magazine. Each publication also has a personal note from the Neeley Dean and tracks faculty awards. Endeavors is a relatively new magazine that began distributing in 2007 and is published once a year. This magazine is a joint publication of the TCU Office of Research and Graduate Studies as well as TCU Marketing and Communications. Endeavors encourages Horned Frog scholars and innovators to lead the way to new knowledge and a broader future through data, cures, and insights in the global community. The magazine often highlights global events, alumni research, and TCU's academic research. The TCU Magazine was first published in 1998 and is quarterly publication produced by TCU Marketing and Communication. This magazine highlights changes on campus, current students and faculty, and news within the Fort Worth community. Each edition has a personal note from the Dean and often has updates on Alumni's personal lives such as weddings and births.


1 Linear feet

Language of Materials



This collection is in three series: Series I. Neeley Magazine, 2001-2019; Series II. Endeavors, 2007-2021; Series III. TCU Magazine 1952-2021

Physical Location

Neeley Magazine, Vault HB5 ; Endeavors, Vault IB6; TCU Magazine, Vault ID3-ID4
Guide to TCU Publications
Compiled by Anne Dorf
June 2021
Language of description
Script of description

Repository Details

Part of the Archives and Special Collections, Mary Couts Burnett Library Repository

TCU Box 298400
2800 S. University Drive
Fort Worth, Texas 76129-0001
Fort Worth Texas 76129
(817) 257-4566
(817) 257-7282 (Fax)