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"Yeast '76" (2), 1976

 Item — Box: 38

Scope and Contents

From the Series: The audiovisual series contains footage of radio and television commercials for Mrs. Baird's created by the TracyLocke advertising firm of Dallas, Bustin & Co., DDB Needham, Dieste & Partners, La Tienda de la Imagen and other area production companies. The first subseries, Commercicals and other corporate footage, contains commercials in production and final cuts of radio and television commercials. The series comprises many media formats including 35mm film, 1 inch, 2 inch, D-2, Betacam, and VHS videotapes, digital audio cassettes and reel to reel. In addition to commercials, this series includes employee orientation videos, marketing focus groups, and bakery tours. The second subseries includes recordings of media reports about the company from 1995-2001. Many of these media stories covered the price-fixing investigation, trial, and conviction in the 1990s and the acquisition of the company by Grupo Bimbo. When the advertising agency, production company, television or radio source is known, it is listed in brackets next to the item title.


  • 1976


2 Reels : two inch open reel

Language of Materials



Repository Details

Part of the Archives and Special Collections, Mary Couts Burnett Library Repository

TCU Box 298400
2800 S. University Drive
Fort Worth, Texas 76129-0001
Fort Worth Texas 76129
(817) 257-4566
(817) 257-7282 (Fax)